Speaking from experience, I've managed to bootstrap Perfect Leap™ on a shoestring budget. With that said, I'd like to share how so that other entrepreneurs may benefit. After all, I believe that giving something back is a core part of creating abundance and driving success. Read on to learn more!
1. Use Open Source Software
I covered this topic recently on the perfectleap.com blog. In short, Free Open Source Software (FOSS for short) is exactly what it sounds like - free! Best of all, this software is now becoming compatible with closed-source alternatives; e.g. LibreOffice, a free office program, can now edit and save Microsoft Office Word documents + Excel spreadsheets. GIMP, a free image manipulation program, can now open + save Adobe Photoshop files. I highly recommend you give it a try!
2. Raise the roof - now get rid of it
Since I work in the IT consulting business, I have zero need to spend money an an expensive lease. I trust my people enough to deliver when it's needed - that is to say, when a customer calls for support or when we need to go to the customer site to perform physical work. Other than that, the team can either meet at a coffee shop, at my apartment or even rent a co-working space for a day. Who needs an office?
3. Stop paying for SSL certificates
This is one of the more expensive aspects of running a website. The cost of SSL certificates can add up, especially when you have multiple sub-domains like "mail.example.com" and "store.example.com". All that money just so you can get your website to show "HTTPS" with a little green padlock!
Fortunately, there's now a free alternative available called Let's Encrypt - their mission is to provide free website encryption for everyone, to make the internet a more secure place! How awesome is that? And Let's Encrypt is a trusted certificafte authority - meaning, Microsoft, Google and Mozilla all have them earmarked as a "safe encryption provider" in their web browsers - so there's no need to worry that you're going through a shady 3rd-party provider - these guys are the real deal, spearheaded by the Internet Security Research Group (ISRG)!
4. Learn how to use social media, even if you don't want to
Everyone complains about Social Media - whether it's politics, bad news, people taking selfies or "the same old crap" - well guess what, it's FREE. So rather than complaining, start taking advantage of hashtags and learn how to produce QUALITY content that people will want to read. How do you produce quality content? The answer is simpler than you think: Ask yourself "would I spend 5 minutes of my own time reading this?" - if it takes you longer than 5 seconds to say yes, guess what? You're losing because you're ENTITLED.
Think about how you spend your own time - nowadays, most people have an attention span of less than 6 seconds due to the complete overload of crap on the internet. Yes I've said crap twice now (make that 3 times) - because there's a LOT of it. In order to overcome the massive daily outpouring of junk, you have to produce content that is BETTER - you know, stuff that people actually find useful. You have to GIVE people something if you want to GAIN followers in return - so stop posting CLICKBAIT and start sharing your passion!
5. Get creative, take advantage of free / cheap learning
This is a tough one for a lot of people, especially those of us with who work in STEM fields as we tend to be more logical with our thinking. But if you want to be successful, you have to do 2 things:
1) Work your face off
2) Spend money as efficiently as possible, wherever possible
There is no way around it. So you have two choices - you can either spend hundreds, even thousands on a designer, or you can learn how to do it yourself!
Here's an example: even though I'm a technical person, I never understood how CSS worked up until recently. I took a CSS course on Udemy - these guys have fantastic courses and they have flash sales all the time; look for a $200 course with a 5 star rating, then wait for it to go on sale for $15. Alternatively, you can find almost anything online for free - no I don't mean pirating it; I mean the information is there - take for instance CSS. I found the online course faster and easier and the price was right, but W3 schools also offers all of the info in that course for free!